Augur Privacy Statement

Last Updated: June 15, 2017

Augur Technologies, LLC, offers a technology platform that enables our clients to more effectively recognize a computer, or other internet enabled device, and maintain state on such devices. We have developed this privacy statement to describe Augur’s data practices for the information collected via our website at (our “Website”) and information collected in connection with the services we provide to our clients, such as our device recognition service, consumer recognition service, graph service, and insights service (“Augur Services”).

Augur’s Website

We collect two types of information from visitors to our Website: personally identifiable information and non-personally identifiable information. Personally Identifiable Information (“PII”) is information that may be used to identify or locate an individual and includes email address, telephone number or postal address. We generally don’t collect PII via the Website unless it is provided to us. For example, if you purchase our products or services we may request certain PII from you on our order form. This includes contact information such as your name, email address, and address, as well as financial information such as a credit card number and its expiration date. We use this information for billing purposes and to fill orders. If we have trouble processing an order, we also will use this information to contact you.

In addition, if you contact us by email or otherwise provide your email address to us through our Website, we may keep a record of your contact information and correspondence. We reserve the right to use your email address and any other PII that you provide to us to respond to your inquiries and to send you marketing materials for our own products and services. We also reserve the right to share contact information you provide to us in connection with accessing certain content through our Website (for example, webinars with industry partners) to our production partners or sponsors of such content (as applicable). We will not otherwise share your contact information with outside parties for the purposes of marketing other products and services to you without your consent.

We also collect non-personally identifiable information (“Non-PII”) via the Website such as the name of your internet service provider, the IP address of the computer or device you are using, the type of browser and operating system that you use, the date and time you access our Website, the website referrer address and other log file information. Like most websites, our Website use “pixel tags”, “web beacons”, “cookies” and/or similar tracking technologies that allow us to track the actions of visitors to our Website. And we use third-party analytics providers who may have their own cookies and collect additional Non-PII from your visits to our Website. We use this information to help us improve our Website and the products, services, applications, content and features that we provide. We reserve the right to aggregate this information with similar data collected from other visitors to the Website for any purpose, including publishing aggregatestatistics about our clients’ and/or Website’s visitors.

Augur Services

The Augur Services are intended to help our clients recognize individual browsers or devices. The Services are made available via an API and are enabled on websites, services or applications owned or controlled by our clients or their partners (“Client Properties”) Our clients may use the Augur Services and the information we provide for a variety of purposes where such recognition is necessary or helpful, such as interest-based advertising, analytics, market research, security, and fraud detection. We may collect and enable our clients to collect the mobile advertising ID (e.g., IDFA for iOS, Google Ad ID for Android). We require clients to disclose the type of data collected via the Augur Services on Client Properties. The Augur Services collect information in connection with a Client Property via software (such as javascript that runs in a browser) enabling the Augur Services. The software that enables the Augur Services will also place HTTP cookies and other forms of tracking technologies on your browser and/or device that may originate from and enable data collection by our clients and other third parties. These third parties may use that data in connection with data collected via the Augur Services as well as other sources.

Data Collection, Use, and Sharing

Device ID. To deliver the Augur Services, our software collects, organizes, and uses Non-PII. This information includes, the date and time of visits to a Client Property, browser information (e.g., browser type, font signature), operating system information (e.g. screen resolution), IP addresses, non-precise geographic information ( e.g. time zone, city, state, country), battery level, and user agent. We compile this information into one or more unique statistical identifiers for the device (each a “Device ID”). We share Device IDs with our clients as part of the Augur Services.

The Augur Services use a caching technique to increase persistency of a Device ID. To remove the Augur-cached information, clear your browser’s cache and Web storage mediums. The Augur Services also use algorithms to perceive common characteristics between multiple Devices (for example, common IP address) to infer the likelihood that two Device IDs belong to the same device or household. By inferring these types of relationships, we help our clients understand how devices might be related so those clients can deliver better services to their users.

User ID. A User ID is a unique pseudonymous identifier created by the Service to help our clients uniquely identify users. User ID’s are typically derived from other information collected by the Services to help ensure that users don’t get re-identified by the Services. For example, we may collect PII (e.g., email address or social network user name) from certain Client Properties such as when you provide this information directly to a Client Property. When our systems detect such PII, we render that information pseudonymous (e.g, by creating a one-way hash). We allow clients to leverage those User ID(s), including via a real-time data feed at the time you are visiting a Client Property. We may also enable our clients, through our graph service (for example), to match two or more Device IDs to User IDs. We require clients to disclose (and to require third parties that they enable to use the Augur Services to disclose) the use of the Augur Services in their respective privacy policies. These required privacy policy disclosures include a notification to users of the placement of cookies other types of tracking technologies from a Client Property and the collection of information necessary for our creation of a Device ID and User ID.

Demographic Information. We may also obtain Non-PII demographic and interest information about internet users from clients and third-party sources. For example, we may obtain age range, gender, interests, and general location (e.g., City, Zip code) of users. We may also associate Device ID and/or User ID with such information and share the resulting information with our clients. We may also create a user insight profile associated with a User ID using data from publicly available sources such as via the Internet and social networks.

Cookies and other forms of Tracking Technologies. We use HTTP cookies, a browser caching technique, HTML5 and other forms of local storage as part of the Augur Services to help increase persistence as we maintain state on a browser or device.

Our Clients

Our clients may use the Augur Services in connection with a variety of activities, including interest-based advertising, advertising effectiveness measurement, market research, security, and fraud prevention. We require our clients to use the Augur Services in accordance with applicable law and industry standards such as the Digital Advertising Alliance (“DAA”) Self-Regulatory Code (as applicable); although Augur doesn’t directly engage in behaviors covered by such industry standards.

Our clients have their own policies that govern how they collect, use, and share data, which may differ from Augur’s own data collection, usage, and sharing policies for the Augur Services. Please consult the privacy policies of the websites you visit and apps you use to become familiar with their privacy practices.

Your Choices

We provide you with the ability to opt-out of the collection and use of your information for interest-based advertising through the Augur Services.

Browser Environment: To opt out of the collection and use of data for interest-based advertising on your browser, turn on “Do Not Track” in your browser. See the following link for moreinformation: If the Augur sees a ‘do not track’ signal from your browser, Augur will continue to create a Device ID for your device, but will not create a User ID which will limit our client’s ability to leverage the Augur Services for interest-based advertising or cross-device advertising purposes. Many of our clients offer their own browser based opt-outs. We describe those below.

Mobile Environment: Augur honors the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, Augur may continue to create a Device ID for your device, but will not create a User ID which will limit our client’s ability to leverage the Augur Services for interest-based advertising or cross-device advertising purposes.

If you opt out, you will still receive ads from advertisers, but these ads may be less relevant to your interests. Note that after choosing to opt-out via the method described above, if you use a different device or a different browser, you may need to repeat the opt-out steps for that particular device or browser. In addition, if you opt out, we will continue to collect and retain information, but we will not make it available for the purpose of interest-based advertising or cross-device advertising.

Opt-outs for Augur Clients: Depending upon how they plan to use Augur Services, our clients may offer their own opt-out mechanism(s). Many of those opt-outs are available via trade associations such as the Network Advertising Initiative, the DAA and via the eDAA.

Data Access

We also provide you with the ability to view some of the information in our systems associated with your device or browser. You may visit to review. This feature is currently in beta. We welcome your feedback on the feature at

Data Retention

Augur generally retains the information we collect through Augur Services for as long as our systems continue to encounter a particular browser or device and the information is relevant to the Augur Services. We regularly prune data from our systems, and generally don’t keep Device IDs more than a year after our systems have last encountered a particular browser or device.

Other Information Disclosure

If our company is sold, assigned, transferred, merged, files for bankruptcy protection, sells all or a portion of its assets, or undergoes some other change to its corporate form, information may be transferred as part of that transaction or change. We may also disclose information in connection with requests from law enforcement, government agencies, and similar entities, or to otherwise protect Augur, our clients and users.

Children’s Privacy

Augur adheres to the Children’s Online Privacy Protection Act. Our Website is not directed at children under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.


Augur has implemented reasonable security measures which are reasonably designed to help protect the data which Augur collects through the Augur Services and the website from unauthorized access, disclosure, or modification.


We reserve the right to revise this privacy statement at any time. If we change the statement, we’ll provide notice by posting the new statement here, changing the date at the top, and indicating on our homepage that the privacy statement has been updated.

Contact Us

To contact us with any questions, comments, or suggestions, please email us at or write to us at: Augur Technologies, LLC, 1644 Platte Street, 3rd Floor, Denver CO 80202.