Augur Privacy Statement

Last Updated: April 6, 2016

We have developed this privacy statement to describe Augur’s data practices for personal information collected via our website (at and personal information collected in connection with the services we provide our clients, such as our device recognition service, customer recognition service, graph service, and insights service (“Augur Services”).

Our Corporate Website

When you visit our website, we may collect personal information that you voluntarily provide to us. For example, we collect personal information when you request information from us, request access to our services, answer a survey, or apply for a job. Like many companies, we also use common tracking tools or third-party services to collect information about how you use our website. Information we collect may include the website browser or type of mobile device you are using, whether you have previously visited our website, IP addresses, ISP information, or the sites from which you arrived when you visit us. We may obtain information about you from third parties, such as your updated address. Our website uses cookies to allow our clients to login. We also use third-party analytics services (including Google and KissMetrics) to analyze use of our website, and they use cookies to remember analytics and collect information regarding your use of our website.

If you choose to run any of the data collection examples that we make available on our website, we may collect information as described below, just as we would in connection with our clients’ use of Augur Services. We treat the information that our clients and prospective clients provide us, or which we collect or generate as part of providing the Augur Services, as our confidential information and as required by the agreements we enter into with our clients. If you would like to update, delete, or revise any personal information you submitted to us through, please send your request to

Augur Services

The Augur Services are intended to help our clients recognize individual devices or individual customers that interact with our clients’ sites, services or applications (“Client Apps”). Our clients may use the Augur Services and the information we provide for a variety of purposes where such recognition is necessary or helpful, such as interest-based advertising, security, and fraud detection. The Augur Services collect information in connection with any Client App that incorporates software (such as javascript that runs in a browser) enabling the Augur Services. The software that enables the Augur Services will also place cookies on your device that may originate from and enable data collection by our clients and other third parties. These third parties may use that data in connection with data collected via the Augur Services as well as other sources.

Data Collection, Use, and Sharing

Device ID. To deliver the Augur Services, we collect, organize, and use non-personal information reflecting your interactions with a variety of websites and applications. This information includes, for example, items such as the date and time of visits to a Client App, browser information (including browser type, operating system information, network information), Wi-Fi access point information, IP address (including public and local IP address), timezone, device identifiers, general geographic location of a device, and specific GPS location of a device or the Wi-Fi access point used by the device at the time. We compile this non-personal information into one or more unique fingerprints for the device (each a “Device ID”). We share Device IDs with our clients as part of the Augur Services.

The Augur Services use algorithms to perceive common characteristics between multiple Devices (for example, common IP address) to infer the likelihood that two Device IDs belong to the same device or device owner. By inferring these types of relationships, we help our clients understand how devices might be related so clients can deliver better services to their users.

User ID. We may also collect your personal identifier (including, for example, email address or social network name) from Client Apps that have enabled Augur Services (when you enter it in the Client App). Each client decides whether to enable Augur Services to collect such personal identifiers. We create a unique identifier that we associate with your personal identifier and we may also create unique identifiers that are compilations of your Device ID(s) and that personal identifier (each a “User ID”). We share your User ID(s) with clients, including via a real-time data feed at the time you are visiting the client’s Client App. We require the clients with which we have agreements to disclose (and to require third parties that they enable to use the Augur Services to disclose) the use of the Augur Services, including placement of cookies and any collection of personal identifiers, as described in this privacy statement. We may enable our clients, through our graph service (for example), to match Device IDs to User IDs.

Clients may use User IDs and cookies to identify you across multiple devices that you may use. Even though we do not share your personal identifier with third parties, a client may be able to associate your User ID with cookies on your device or your Device ID(s) and your personal identifier collected by the client from you via the Client App.

Demographic Information. We may also collect, or receive from third-party sources, demographic and interest information about you, such as your age range, gender, interests, and general location (“Demographic Information”). We may associate Device ID and/or User ID with such information and share the resulting information with our clients. We may create a consumer insight profile associated with a User ID, using data from publicly available sources, such as via the Internet and social networks.

Our Clients

Our clients may use the Augur Services in connection with a variety of activities, including interest-based advertising, advertising effectiveness measurement, security, and fraud prevention. We require our clients to use the Augur Services in accordance with applicable law and any industry standards to which they may be subject.

Our clients have their own policies that govern how they collect, use, and share data, which may differ from Augur’s own data collection, usage, and sharing policies for the Augur Services. Please consult the privacy policies of the websites you visit and apps you use to become familiar with their privacy practices.

Your Choices

We provide you with the ability to opt-out of the collection and use of your information for interest-based advertising through the Augur Services. To opt out of the collection and use of data for interest-based advertising on your browser, turn on “Do Not Track” in your browser. See the following link for how-tos: If the Augur Services receive a ‘do not track’ signal from your browser, Augur will continue to create a Device ID for your device, but will not create a User ID.

If you opt out, you will still receive ads from advertisers, but these ads may be less relevant to your interests. Note that after choosing to opt-out via the method described above, if you use a different device or a different browser, you may need to repeat the opt-out steps for that particular device or browser.

In addition, if you opt out, we will continue to collect and retain information, but we will not make it available to clients for the purpose of interest-based advertising. Regardless of any opt-out you may exercise, we may continue to use and disclose information collected about you via the Augur Services for purposes other than interest-based advertising.

We also provide you with the ability to view and remove some of the information in our systems associated with your device or browser. You may visit to review the information we collect.

The Augur Services use proprietary caching to remember a device. To remove the Augur-cached information, clear your browser’s cache and Web storage mediums. If you need help with this, please email us.

Cross-Device Opt-Out

If a client informs us that it will use the information provided as part of the Augur Services for interest-based advertising, and you have opted out of that use of your information, we will not (a) share the information about you collected from a device from which you have opted out with that client, and (b) combine such information with information collected about you from another device if that information is intended to be used for interest-based advertising. We may continue to share information collected about you from other devices from which you have not opted out.

Data Retention

Augur retains the information we collect through Augur Services for as long as the information is relevant to the Augur Services. We regularly prune data from our systems, on a daily and monthly basis. If you have deleted the Augur cache on your device (as described above) and you do not visit any Client Apps (that incorporate Augur Services) for thirty (30) days, we have typically will have deleted your Device ID and User ID on our systems after that time.

Industry Self-Regulation

Augur provides tools and services that our clients use for a variety of purposes and we rely on clients to comply with industry self-regulatory principles, such as the DAA Self-Regulatory Principles, the EDAA’s European Principles for Online Behavioral Advertising, and the NAI Code of Conduct. We advise our clients to give clear and conspicuous notice regarding usage of the Augur Services and what they track.

Other Information Disclosure

If our company is sold, assigned, transferred, merged, files for bankruptcy protection, sells all or a portion of its assets, or undergoes some other change to its corporate form, information may be transferred as part of that transaction or change. We may also disclose information in connection with requests from law enforcement, government agencies, and similar entities, or to otherwise protect Augur, our clients and users.

Do Not Track Signals

Some web browsers may transmit “do not track” signals to the websites and other online services with which your web browser communicates. There is no standard that governs what, if anything, servers should do when they receive these signals. We take only the action described in the “Your Choices” section of this policy in response to these signals. If and when a standard is established, we may revise our policy on responding to these signals.


Augur has implemented security measures which are reasonably designed to help protect the data which Augur collects through the Augur Services and the website from unauthorized access, disclosure, or modification.


We reserve the right to revise this privacy statement at any time. If we change the statement, we’ll provide notice by posting the new statement here, changing the date at the top, and indicating on our homepage that the privacy statement has been updated.

Contact Us

To contact us with any questions, comments, or suggestions, please email us at or write to us at: Augur Technologies, Inc., 1644 Platte Street, Suite 303, Denver CO 80202.